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About Us


Established in 2018, Diverted Route Ltd emerged with a mission: to redefine fashion accessibility. Tired of the exorbitant prices attached to designer labels, we set out to offer a refreshing alternative. Our ethos is simple yet powerful—we believe everyone deserves access to high-quality, trendy clothing without breaking the bank.

At Diverted Route, we've crafted a brand that challenges the status quo, providing meticulously designed pieces that rival luxury labels in quality and style. Our commitment lies in curating collections that bridge the gap between premium craftsmanship and affordability, ensuring that fashion-forward individuals can embrace their unique style without compromise.

We're more than just a clothing brand; we're a movement dedicated to democratizing fashion, empowering individuals to express themselves authentically without the heavy price tag. Join us on this journey as we continue to pave a new route in the world of fashion—one where quality, affordability, and style converge seamlessly.



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